Build smarter surveys with branching logic

Not every respondent should see the same follow-up questions. With survey branching, you can now create adaptive survey paths that respond to each answer.

Add rules to any survey step and choose what happens next. Send respondents to a specific question, skip steps that are not relevant, or end the survey early. Rules are evaluated from top to bottom, and the first match is used, so even complex flows stay predictable.

More relevant questions, better answers

• Personalize the path — show follow-up questions based on what someone selects.

• Reduce survey fatigue — skip questions that do not apply to the respondent.

• Qualify and segment — route different audiences through the same survey without creating duplicates.

• Keep logic clear — review every branch in one visual flow before publishing.

Branching works well for onboarding research, product-market fit surveys, NPS follow-ups, lead qualification, and any survey where the next useful question depends on the previous answer.

Open a survey, add your questions, then choose Branching logic to shape the experience for every respondent.