Supercharging Product Tours with Analytics and Segmentation 🚀 📊
We're thrilled to announce a major update to our product tours feature, introducing powerful analytics and advanced user targeting capabilities. These enhancements will revolutionize how you create, optimize, and deliver personalized onboarding experiences. Let's dive into what's new!
Analytics for Product Tours
1. Tour Completion Rates
Track how many users start and complete each tour
View completion rates over time with customizable date ranges
2. Step-by-Step Analytics
See where users drop off in each tour
Identify which steps are most engaging or problematic
3. User Segment Performance
Break down tour performance by user segments (e.g., role, plan type, company size)
Understand how different user groups interact with your tours
4. Impact on Key Metrics
Measure how tour completion correlates with important product metrics (e.g., feature adoption, time-to-value)
A/B test different tour variations to optimize for desired outcomes
5. Tour Insights Dashboard
Get a high-level overview of all your product tours' performance
Easily identify top-performing tours and those that need improvement
Advanced User Targeting with Segmentation
1. Multi-dimensional Segmentation
Create complex user segments based on multiple attributes (e.g., user behavior, company data, product usage)
Use Boolean logic (AND, OR, NOT) to define highly specific target groups
2. Behavioral Targeting
Target users based on their in-app actions, feature usage, or engagement levels
Create segments for power users, at-risk accounts, or users who haven't adopted key features
3. Account-level Targeting
Apply segmentation at both the user and account level
Create tailored experiences for different tiers of accounts or industries
4. Dynamic Segmentation
Segments update in real-time as user attributes change
Automatically enroll or remove users from tours based on their current segment
5. Segment Analytics
View detailed analytics on segment composition and how it changes over time
Understand which segments are growing, shrinking, or engaging most with your product
Improvements
Enhanced Performance: We've optimized our backend to handle complex segmentation rules and large volumes of tour data without sacrificing speed.
Intuitive Segment Builder: A new drag-and-drop interface makes it easy to create and manage sophisticated user segments.
Coming Soon
AI-Powered Tour Recommendations: Get intelligent suggestions for improving your product tours based on segment performance and user behavior.
Predictive Segmentation: Leverage machine learning to identify potential high-value segments and predict user behavior.
Custom Event Tracking: Define and track custom events within your tours to measure specific actions or milestones.
Integration with Data Warehouse: Connect your data warehouse to import custom user attributes for even more granular segmentation.
Export Capabilities: Download your analytics data and segment information in CSV format for further analysis or reporting
These new features empower you to create more targeted, effective product tours while gaining deeper insights into their performance. By combining robust analytics with advanced segmentation, you can deliver personalized onboarding experiences that drive user adoption and success.
We can't wait to see how you'll use these powerful new tools to enhance your product experience. As always, we welcome your feedback and ideas for future improvements!
Happy touring and targeting! 🎉🎯